Kimberly Herrington
  • Meet Kim
  • Articles
    • SEO
    • Content Marketing
    • Social Media
    • Email Marketing
  • Case Studies
    • Paul Jarvis
  • SEO Consulting & Marketing Coaching
  • Contact
Kimberly Herrington
  • Meet Kim
  • Articles
    • SEO
    • Content Marketing
    • Social Media
    • Email Marketing
  • Case Studies
    • Paul Jarvis
  • SEO Consulting & Marketing Coaching
  • Contact

Hello!
Meet Kim Herrington

I'm here to help you go beyond the basics to grow your business to the next level. I work one-on-one with entrepreneurs to help them use marketing strategies and SEO to overcome business growth plateaus so they can get to the next stage. I'm also the founder and Creative Director of a digital marketing agency.

I know what it's like to be stuck—and just how bad it can get if you can't figure out the path from where you are to where you want to go.

Meet Kim Herrington - SEO Consultant and Digital Marketing Agency Founder
Kim Herrington started her business with this laptop held together by duct tape.

I stumbled into my business completely by accident.

I graduated at a terrible time to enter the job market and successfuly found a job within 6 months of graduating—but it was a temp job. Needless to say, it wasn't exactly a career.

I was stuck in a limbo between where I was and where I wanted to be.

I started a blog to cure my boredom and try to figure it out. Along the way, I taught myself SEO and marketing. My expertise got me noticed and I found a small SEO freelancing gig for a few hours a week with my laptop held together by duct tape. After three months, it turned into a full-time freelancing job doing SEO.

I learned a lot about
how not to run a business

  • I had a single client and source of revenue.
  • I didn't have a website, let alone a marketing plan.
  • I didn't charge enough to invest in my business and was still working from my duct taped laptop.
  • I spent hours reading ideas and resources but didn't actually do any of them.

I made a lot of basic business mistakes. But the problem went much deeper still.

I was stuck again but this time, it was even more risky.

But everything seemed fine. I just didn't know how bad it was going to be.

And then, I was monumentally screwed.
I only had myself to blame.

Did you know you can give yourself shingles from stress, even if you're only 25? Truth. Our bodies know what's up often well before we do.

Suddenly, my one SEO freelancing gig was cut in half as my sole client lost a significant portion of their business. I went from doing okay to what am I going to do?

It was suddenly super, super real.
If I couldn't get to the next level in my business fast, I wasn't going to survive.

Business lessons
I wish I'd known

Diversify or Die

Depending on a single source for anything that is substantial to your business success, whether it's income or traffic, is a huge mistake that can cost you everything.

Be The Next Version Now

You have to take the actions and use the methods of the next level before you get there and do things before you're ready. You can't get where you want to go doing the same things you've always done.

Make the Numbers Work

You need to bring in more than goes out and your business and marketing needs to be designed to make that a reality, not a dream. If it doesn't make money, it's a hobby, not a business.

Here's the secret though...

You're always going to get stuck at some point. The problems change, the solutions change, but the situation stays the same.

We repeat the cycle of not being where we want to be over and over. Until we act like the next version of ourselves, we won't get there.

I kept telling myself that I wanted to make a six-figure business. But you don't have to be very good at business to see that what I was doing and what I wanted weren't even in the same ballpark.

Looking back now, I should have known. But I didn't. Eventually I got there and worked my way through it. But my journey could have been a lot easier if someone had handed me a map.

I'm guessing that you probably don't know what you need to be doing to get where you want to go and wish someone would hand you a map like I had wished. That's why you're here.

Act like
the entrepreneur you want to become
today.

How I can help
You get the next level

Once you've figured out the basics of running a business, generalized advice stops working. You have a successful offer people are buying and know who you want to serve—but how do you get to the next level in your business?

If you think about the business you want yours to become, what traits does that business have? My guess is a consistent stream of traffic, leads, and customers. And that's where marketing comes in.

I've helped clients who are new to business as well as people who are big stars in their niche. And every time, it's the same problem: they just can't seem to get over that threshold to the next stage because they're not actively marketing their business.

I'm here to help you get to the next level by taking actions of the entrepreneur you want to become.

One-On-One Consulting

Get a personalized roadmap to success, bring in expert help to strengthen your weaknesses, and learn how to execute new strategies with one-on-one consulting.

Consulting
Articles

Not ready for the next step? My articles are a great place to get better than beginner advice until you're ready.

Articles

Start today

If there was a single piece of advice I could go back and give myself, it would be to start changing my habits to become the business owner I wanted to be faster. The longer you wait till you're ready, the more you regret not doing it sooner.

Instagram

Are we friends over there?

  • About to blow your mind about what you know about SEO.⁠
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You know those H1 headings that you've been told to put your keywords in? And that you should only have one H1 per page or it will hurt your SEO and *ruin* your rankings?⁠
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It's not true 🤯⁠
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⁠Google's John Mueller even says "Our systems don't have a problem when there are multiple H1s on a page. ... Having clear, semantically understandable headings is useful in understanding any given page; however, we have to work with the web as we find it and a lot of it isn’t semantically structured at all."⁠
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To translate that to normal human, Google uses headings to understand context and understand content better—but it's not a make or break to have your headings exactly perfect. Instead, Google cares a lot more on the meaning behind your words! ⁠
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It's all about the users ✨If you focus on what makes sense to your readers and what helps them skim your articles, you'll do just fine, a single H1 or not.⁠
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p.s. This is exactly why I don't believe in checklist style SEO—because it's way, way more nuanced than that!⁠
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#womenentrepreneurship ⁣#webdesigners #webdevelopment #wordpressblogger #buildabusiness #squarespace #squarespacedesigner #marketingstrategy #customwebdesign #websitelaunch #wordpressblogger #webinspiration #creativeagency #contentmarketing #contentmarketingtips #createdtocreate #bloggingtips #problogging #savvyblogging #smallbiz #businessblogger #calledtobecreative #womeninbiz #solopreneur
  • Step towards the business owner you want to be. She's waiting. ⁠
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💪🏻Let's conquer this week, ladies!⁠
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#workwear #workwearmonday #chicworkchick #weartowork #officeoutfit #dressforwork #9to5style #chicoutfit #styleforwork #workootd #workfashion #officeoutfits #businessstyle #workwearinspo #worklook #corporatewear #corporatefashion #corporatestyle #corporatechic #chicworkwear #9to5inspo #officefashion #workchic #workwearfashion #whatiworetowork #professionalstyle #professionaloutfit #lawyerfashion #businessattire
  • Mindset: I can & I will.⁠
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Binge watching on your agenda this weekend? Be sure to start Shine On with @reesewitherspoon that was recently added to Netflix.⁠
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Have you watched it yet? Handy link in my bio if you need it!⁠
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#businessconfidence #biztips #findyourtribe #intentionalbusiness #femaleentrepeneur #femaleempowerment #empoweredwomenempowerwomen #empoweredwomen #womeninbiz #sheconquers #inspiringwomen #womenwholead #businesswomen #womensupportingwomen #womeninbusinessclub #shemeansbusiness #womenempowerment #womeninleadership #savvybusinessowner #femaleentrepreneurs #womanleader #businesswoman  #womeninbusiness #femalefounder #femaleboss #femaleentrepreneur #womeninspiringwomen #womenwhohustle #businessbabes #womenentrepreneurs
  • Gratitude journaling is supposed to make you happier, right?⁠
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I don't know about you but I've never followed through on it consistently and I feel a little bit guilty!⁠
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I forget. I do it intermittently. I can't seem to be consistent. And I know that to make progress, consistency is the key! 🤦🏻‍♀️⁠
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Turns out research shows that writing down gratitude once or twice a week works significantly better at creating happiness than daily journaling. That's something I can get behind. ⁠
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(Study at my bio link!) ⁠
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#mindfulness #gratitude #entrepreneur #attitudeofgratitude #gratitudeeveryday #gratitudedaily #healthyhabits #keystosuccess #femalefounders #womeninbusiness #femaleentrepreneur #fempreneur #womenintech #creativepreneur #femaleceo #workwear #officestyle #styleandsuccess #creativeentrepreneur #office #workstyle #corporatestyle #businesswoman #officelook #officefashion #officewear #chicworkchick #corporatecatwalk #weartoworkstyle #officeattire
  • Stressed out? It seems to be a common theme I'm seeing in a lot of posts the last few days on social media. ⁠
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Maybe it's time change, maybe it's the weather, or maybe it's something else. But it's a trend I'm picking up on—and something I've been feeling myself the last few days.⁠
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As a business owner, it can feel like stress is just part of the equation and will never go away. (Anyone who says they have a 100% stress-free business is suspect in my book 🤨)⁠
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It's partly what's called the finish line problem. You just ran a marathon—but you've just been asked to run another one after crossing the finish line. And then another after that.⁠
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Business can feel like a never ending series of challenges with no break or finish line in sight. ⁠
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If you're feeling particularly stressed out in this season, here's three steps research shows you can take to harness it when the finish line is in the future.⁠
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1️⃣ Acknowledge you're stressed out and that it is okay to feel that way.⁠
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2️⃣ Reframe your stress as something that was bound to happen, not something unexpected. You're in a difficult time—stress is normal!⁠
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3️⃣ Harness your stress towards action. Stress and anxiety often comes from inaction. The more we stay in inaction, the more we tend to fret. Determine small steps you can take to make progress and do them. ⁠
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p.s. Paris is always a great finish line trip, if you need ideas 🇫🇷⁠
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#workwear #chicworkchick #weartowork #officeoutfit #dressforwork #9to5style #chicoutfit #styleforwork #workootd #workfashion #officeoutfits #businessstyle #workwearinspo #worklook #corporatewear #corporatefashion #corporatestyle #corporatechic #chicworkwear #9to5inspo #officefashion #workchic #workwearfashion #whatiworetowork #professionalstyle #professionaloutfit #businessattire  #stressrelief #entrepreneur #womeninbusiness
  • Elegance is good taste plus a dash of daring - Carmel Snow⁠
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Do you know her story? Overlooked more than Diana Vreeland, Carmel Snow was the editor-in-chief of Harper's Bazaar from 1934 to 1958 and laid of foundations for what it is today.⁠
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You can learn about this empowering woman by reading the article, linked in my bio.⁠
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#workwear #chicworkchick #weartowork #officeoutfit #dressforwork #9to5style #chicoutfit #styleforwork #workootd #workfashion #officeoutfits #businessstyle #workwearinspo #worklook #corporatewear #corporatefashion #corporatestyle #corporatechic #chicworkwear #9to5inspo #officefashion #workchic #workwearfashion #whatiworetowork #professionalstyle #professionaloutfit #lawyerfashion #businessattire
  • Walking into a new month, ready to take on new challenges.⁠
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Happy November!⁠
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#womeninbusiness #ladyboss #womensupportingwomen #womeninbiz #womenentrepreneurs #womenempoweringwomen #womenwhohustle #workwear #workstyle #businessfashion #officelook #workattire #officechic #workchic #outfitsforwork #dresslikeaboss #9to5chic #businesswoman #officestyle #corporatefashion #lawyerstyle #lawyerbae #lawyerstyle #chicworkchick #weartowork #corporatestyle #workfashion #officewear #officefashion #workoutfit
  • When the sun paints with gold 🍂⁠
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#businessconfidence #biztips #findyourtribe #intentionalbusiness #femaleentrepeneur #femaleempowerment #empoweredwomenempowerwomen #empoweredwomen #womeninbiz #sheconquers #inspiringwomen #womenwholead #businesswomen #womensupportingwomen #womeninbusinessclub #shemeansbusiness #womenempowerment #womeninleadership #savvybusinessowner #femaleentrepreneurs #womanleader #businesswoman  #womeninbusiness #femalefounder #femaleboss #femaleentrepreneur #womeninspiringwomen #womenwhohustle #businessbabes #womenentrepreneurs

KimberlyHerrington.com, a Bear & Beagle Creative Brand.
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