Digital Marketing Articles

I've written extensively about different topics in digital marketing to help you better understand how to drive traffic to your website and achieve your business goals. Below you'll find different categories to explore on different methods of traffic building.

Top Google Ads Tips From An Expert

Looking for Google Ads tips that can help you improve your campaigns and performance? After years of managing Google ads campaigns, I wanted to share some less common tips for using Google Adwords that are often overlooked.

How Much Do Google Ads Cost? [2021]

If you’re thinking about trying ads for the first time, however, the “it depends” kind of anwer isn’t super helpful to figure out if Google Ads is right for your business and how much Google ads will cost. Let’s dig into how Google Ads costs work, what you can expect, and how to actually figure out what you should be spending on Google Ads.

Top 10 Questions to Ask Before Hiring an SEO Consultant

Before you hire an SEO provider, you’ll usually go through an initial consultation with them to determine if you’re both a good fit for each other. But what questions should you ask to make sure you’re getting the right SEO pro for you?

What Is an SEO Specialist & What Do They Do?

What exactly does an SEO specialist do to help businesses get to the top of search results? Learn about how SEO professionals work with clients and how you can work with one to grow your traffic.

Starting a Successful Coaching Blog That Gets Clients

Content marketing for coaches is an effective strategy to get more clients—but can be a total waste of time if you don’t use blogging the right way. It’s all about what content you create, how you create it, and what steps you take after publishing.

SEO for Coaches: Build Your Audience and Get Clients

Struggling to get new clients for your coaching business? Search engine optimization can help you build an audience and get in front of people looking for your coaching services.

Best Pinterest Board Names for Traffic Growth

The best Pinterest board titles can help your pins be more relevant and show up in home feeds and Pinterest search results. Learn how to optimize your Pinterest board titles for increased visibility for your Pinterest account and more traffic to your website.

Podcast Show Notes SEO: How to Rank a Podcast

Over the last few years, I’ve been asked a number of questions by my clients how to best optimize their podcasts for SEO to get the most benefits out of their work on their shows. With the rise of podcasts, there’s a lot you can do with SEO to increase your listeners of your podcast and to help drive more traffic to your website with podcasts!

How to Make a Featured Board on Pinterest

Learn how to add featured boards in your account’s Pinterest Showcase to drive engagement, clicks, and even product purchases from your Pinterest profile.

How to Write Pinterest Board Descriptions

Pinterest board descriptions can help your pins be seen by more people and help you gain more traffic from search. But following board description best practices is key to success.