Video Tutorial: Enable Demographics & Interest Reports

You’ve probably heard me talk about Google Analytic’s Demographic & Interest reports in the past. It’s a super easy process to enable these reports on your website. All you need is access to your Google Analytics code, your Google Analytics account, and the ability to change your privacy policy. You can do this task in about 15 minutes and get lots more information to help you better serve your audience.

How to Enable Google Analytics Demographics and Interest Reports Tutorial

Hey guys and welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from our Google Plus group, and ones that folks just ask me. This is one that folks have asked me a lot.

How do you actually add demographics and interest reports to your Google Analytics?

If you’ve ever gone into your Google Analytics, if you look down here on the left hand side, you would have noticed Demographics and Interest reports. If you’ve ever taken a look at them you’ve probably seen this. There’s normally a blue button here that you can click enable.

You actually have to install these reports and add a one line of code to your analytics code to get Demographics and Interest reports.

Adding the Demographics Code to Google Analytics

To do that, if you’re on this page, you want to click learn more about the code. It’s going to take you to a Google help page. You want to check your code first and see what kind of code you have. Today we’re going to be working on a website I’ve just launched. There’s a place in their theme that adds the analytics code to the header.

If you look at your code you’ll notice that it’ll say different things in it. This one says analytics.js which means that it’s the universal analytics code. If you see ga.js you probably want to update to the universal analytics code because you get better tracking.

The one line you have to add is just right here in bold. Highlight and copy it. Then to add it, you just want to edit in between the two GA commands that are here in between your tracking code number and send. Go back to the analytics code and just add a line and paste it in. And that’s it!

I add spaces because I want it to be on the same line but you don’t have to. Then simply save changes.

If you have your analytics code somewhere else, you might not have it in your theme, you might have had to add it to your header tag. There are all kinds of different places it can be your site. You want to find it and just add that one line.

Updating You Disclaimer Policy for Google Analytics Demographics Reports

The next thing you need to do is add to your disclaimer policy some information that Google requires. It says here you need to update your privacy policy. If you click through to that, it tells you all the different information that you need to include.

If you’re looking for a good way to make a disclaimer and privacy policy, I have a great post on my blog that you can use. Here’s the privacy policy that I’ve created for Ace Archers, Inc. which is this website, That’s pretty much all the information you need to include there.

Again, if you need this text just go ahead and hop over to that blog post that you’ll see pop up here. That will be the information you need to add. Once you’ve taken those two steps, we’re going to go back to Google Analytics.

Validating Your Google Analytics Tracking Code

Click validate tracking code. Sometimes it can take, you know, up to 24 hours. You just want to check to make sure you put it in the right spot. Hit save changes. Sometimes you need to actually activate it by going to the website and executing the code. This is their brand new website.

You can click around a little bit so it loads the analytics code a couple of times. Doesn’t really matter where you go to. Let’s try validating the tracking code again. See unfortunately, sometimes it takes some time.

It says “Note:if you made this change in the last 24 hours, you can wait and try later or skip validation.” We’re going to skip validation because I know that I’ve done it right. If you want to wait, just go ahead. You want to test out your Analytics by clicking around to pages. It does take a while for this information to appear. It’s just not coming in yet. But if you trust Analytics it will appear after a while. You just need to give it some time.

What are Google Analytics Thresholds?

If you’re wondering, if you’re looking at your reports and see this “Some data in your reports may have been removed when a threshold was applied” that has so with they want to make sure you can’t tell who the individual is that’s looking at the website. They want to keep people’s person and private identities safe.

Because I’m the only one who has looked at it, it would be very easy to tell that it’s just me based on the location information and demographic information. That might also be why your data isn’t appearing.

When you’re testing it out, you want to give it a couple of days usually. Check back every so often to see if it’s started to work for you. When it does start to work you’ll see some information here in the Demographics and Interest Reports. You’ll be able to use that to find out more about your users.

That’s all for today. If you ever want to find out more about blogging tips you can join the Google Plus group that’s listed below this video. You can also send in your questions to info at bear and beagle Until next time, Keep Blogging!

What Is Bounce Rate: Video

Wondering what bounce rate means? Don’t know what to do with bounce rate to make your website better? This week I’m talking about why you should focus on your bounce rate and what it means for your website. It’s all about how visitors engage with your content!

What is Bounce Rate & How to Fix Bounce Rate Transcript

Hey bloggers! I’m Kim Herrington of Bear & Beagle Creative. I answer questions about blogging every week sent in by readers and viewers. This week’s question comes from Susannah of Feast & West. She asked:

Can you help me understand bounce rates? What number is a good bounce rate vs. an undesirable one? How can I make my bounce rate go up or down? Does it even matter?

Well Susannah, that’s a really common question. Bounce Rates come from Google Analytics. This number is the number that tells you how well your content is performing to get people to click around your website.

The bounce rate is the percentage of people viewing only one page out of your total visitors. What this means is if you have a high bounce rate, people are coming to your website, reading one page, and then moving on.

What is the ideal bounce rate? For one, it varies on the kind of website you have. Some blogs see in 80% bounce rate and some experts say this is totally fine. I think you should shoot for between 60 and 75% for blog-based websites. Other websites see as low as 20% bounce rates. It all depends on how your readers interact with your content.

Do your readers read every single one of your blog post every day or do they read many in one session? If readers return often to your website, your bounce rate is going to be very high. But your engagement numbers on your Frequency and Recency report will give some clues. If you see a high number of returning visitors that have 0 or 1 days since the last session, you have a loyal readership! If your return visitor engagement is low and your bounce rate is high you need to make a change.

Ultimately, it doesn’t what the number is. Your goal should be to work on reducing your bounce rate. It doesn’t matter as much what your number actually is just as long as it’s going down.

What impacts the bounce rate?

Well it has a lot to do with how relevant your content is, how loyal your readers are, and if you have clear actions for new visitors to take when they visit your website for the first time. Take for example someone gets your website through Google or another search engine. They start at one page and if it completely fills their need without asking them to further engage, they’ll exit your website. If you integrate a strong call to action for your readers to click through to other related articles, your bounce rate will likely be lower.

One way to reduce your bounce rate is like creating series of content that attracts lots of search traffic. Present that content as related articles and ask your visitors to continue reading your content. When people are more engaged with your website, they’re more likely to remember who you are later or even buy your products.

I hope this answers your beginning questions about bounce rates. Don’t forget, you can always send in your blogging questions to info at or join the G+ group to get in on all the blog building action.

Till next time, keep blogging.

Blog Building Tips for Introverts : Video

Are you an introvert who struggles with building relationships with other bloggers? This video is for you! I’m a huge extrovert but wanted to share some tips on how introverts can take advantage of the tools bloggers have as well as play off of extroverts to help build their blogs.  Watch this video about introverts and blogging for plenty of easy to use introvert tips!

Video Transcript

Hey bloggers! Welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from discussions in the Build Your Blog Google plus group and via e-mail. You can join the Google Plus group and get in on all the blog building action by using the link below.

This week’s question comes from Anne of Wit Wisdom and Food. I’ve been excited to get to know Anne over the last few months and recently found out that Anne struggles with being an introvert in the blogging world. Obviously, I’m a super extrovert and constantly advocate to put yourself out there. A large part of my online strategy involves direct relationships with other bloggers and influencers.

Anne asked me for some tips on how to deal with being an introvert in the blogging world and get out there more.

First, since I’m an extrovert, it’s hard for me to say how to deal with being an introvert. It’s just something I can’t really understand! But what I can share are some techniques introverts can use to feel comfortable while still promoting and engaging.

Use Email

Probably the number one way to engage with others you don’t know personally is through Twitter. You can have conversations with people you’ve never met before really easily on Twitter. But I think you should stick to another tool you have at your disposal if you’re an introvert.

One of the hardest things for introverts is having lots of eyes on them—and that’s exactly what Twitter is. Unless someone is following you back, your tweets are out there for everyone to see. It’s a lot of pressure, right? It might be a point that’s actually stopping a lot of introverts.

Instead, email is a really great way to have one-on-one conversations with someone that takes a lot of the pressure off. If you’re afraid to email someone and disturb their peace, you’re thinking about it wrong. People don’t share their emails because they don’t want you to get in touch! If a blogger has their email on their blog or a contact form, they are essentially asking for people to contact them that way versus other forms of contact, like social media or blog comments.

I’ve posted a few email templates for outreach to get you started if this still seems hard to you.

Email is a great tool because you can be a bit more intimate and if you ever find answering the email a bit intimidating, you can reply later when you’re feeling a bit more outgoing. People don’t expect instant replies to email like we do social media and that takes off some of the pressure for introverts who might feel overwhelmed about talking to new people.

Use Tags

If you’re still feeling a bit shy about emailing someone out of the blue, you can use social media to introduce yourself to them first and take away the shock you might be feeling about emailing them.

Tags on social media are really useful for this. Say someone you want to talk to but don’t know how to has some really great content on their website. Share it on social media but be sure to tag them in the share. They’ll see that you’ve shared it and remember who you are later.

Sometimes, this is also a good way to start a conversation, depending on the thing you’re sharing. You can share the content, tag the person, and if they’re outgoing they might strike up a conversation with you and take that burden off of you. For introverts where approaching unknown people is a big block, this is a great way to remove that and take the pressure off.

Of course, it doesn’t always work. Not everyone will start a conversation with someone who shares content. But if you do it enough, usually two or three times in a span of two or three days, they’re more likely to start a conversation with you.

Take advantage of those extroverts, introverts! We love talking to people and once you get us started, it’s hard to get us to stop.

You can try to change yourself and be more extroverted but eventually, it might burn you out. Instead, use someone else’s skills to your advantage.

Are you an introvert or an extrovert? What do you struggle with?

As an extrovert, sometimes I don’t realize when people don’t want to talk to me or are just being polite and talking with me when they don’t want to! I expect everyone to be as excited to make new friends and meet people as I am. What about you?

Thanks for watching the Build Your Blog Vlog and until next time, keep blogging!

How to Create a Lead Magnet: Video

This week on the Build Your Blog Vlog, I’m answering a question from the Google + group from Nikki Spencer. Nikki asked about how to create a great lead magnet for her new blogging project. Watch this week’s video and don’t forget to like it on Youtube if it helped you!

Video Transcript:

Hey bloggers! Welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from discussions in the Build Your Blog Google plus group and via e-mail. You can join the Google Plus group and get in on all the blog building action by using the link below.  

This week’s question comes from Nikki in the Google Plus group. Nikki recently started a lifestyle blog for moms with two other women and they’re only about 15 posts into their project. I mentioned in the Increase Your Bloglovin’ followers video that email lists are better to turn readers into converting customers and that lead magnets are a great way to build an email list. However, Nikki doesn’t think they have enough blog posts for an ebook. Nikki asks:

What are some other things that we might be able to offer as an incentive?

What’s Holding Back an Amazing Lead Magnet

If you’ve been blogging for any amount of time, you’re probably noticed that opt-in freebies are a great way to wiggle your way into someone’s inbox. In industry speak, these are called lead magnets.

It’s not an easy task to create a successful lead magnet. I’ll tell you, I’m the perfect person to talk about failing to build a lead magnet. I set out with plans to create a lead magnet for my business before it even officially launched as a way to have clients ready and waiting. My business is nearly three months old and I’ve just launched my first lead magnet two weeks ago!

If you’re anything like me, you might not know where it start or what direction to take. You might have no idea what you can offer your audience. It’s not okay to let these things stop you using a highly successful lead generating tactic! You’re doing yourself a huge disservice by not creating a lead magnet.

Let’s break down some of those barriers we’ve set up for ourselves and get to making lead magnets, shall we?

Knowing your audience

The key to a great lead magnet is answering a pressing problem your audience has right now. Lead magnets wet the appetite with a small solution and ask for leads to think about a big solution you offer. Do you know your audience well enough to create a good lead magnet?

Fear of underserving our audiences is a block we set up against lead magnets. But you’re sharing other content, right? You’re assuming that you know your audience well enough. Why think of a lead magnet any different?

The key to a successful online business, not just a successful lead magnet, is to know who your audience is and what they want. Think about what your ultimate goal is for your audience and that can help. It might be losing weight or even enjoying life more.

Nikki’s blog is new but that doesn’t mean she doesn’t know her audience. She created her blog because she saw a need and decided it needed to be filled. Nikki, what’s your ultimate goal for your audience?

Answering this question can help you figure out what kind of lead magnet content is right for your audience. 

Holding Something Back

Another block many people have for creating lead magnets is that it feels like they’ve giving away something for free that they should be expecting money for. While there is a lot of truth to that, the point of a lead magnet is to create a relationship of trust with audience members quickly and push them to consider your services or products or to turn them into brand loyals.

If you lead magnet is perfect for your audience and they find it highly useful, they’ll turn to your other content and offers expecting the same usefulness. 

The ideal lead magnet helps solve a small thing with instant gratification but not give away the goose. It should be one small baby step to urge them along the path you want them to go—and to reach into their pockets to pony up to have you lead them down the intended path or add your blog to their must-read list.

Think about your audience and what you want them to achieve as that ultimate goal. How can you get them there? What’s a basic starting point anyone can do right now? Guide them through it, show why the rest of your path is valuable, and you’ll be more likely to get repeat business and readers.

Nikki, you might consider making something that helps moms deal with an everyday issue, like feeling beautiful when they’re just plain exhausted by creating a graphic they can print and hang on their mirror. You don’t have to go with an ebook—you need to go with a lead magnet that will answer an immediate need with instant gratification that shows the value of the rest of what you’re offering.

To get your started, tell me in the comments, what is your ultimate goal for your audience?

You can always join the G+ group to ask questions or send them in via email at info at Thanks so much for watching and until next time, Keep Blogging!

Increase your Bloglovin Followers: Video

Bloglovin’ is an important tool for many bloggers, especially those in the lifestyle and fashion niche. But how can you grow your blog using Bloglovin’ to gain followers? Try these tips to increase your blog’s readership through Bloglovin’. (more…)

10 Things All Bloggers Must Know: Video

This week’s Build Your Blog Vlog is all about the ten things all bloggers must know (and do) to be successful. If you have questions, don’t hesitate to ask.

10 Things All Bloggers Must Know: Video Transcript

Hey bloggers!

I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in from the Build Your Blog Google Plus group, from readers, or sent in via email. You can join the Google Plus group or send in your questions via email to info at

We have discussions in the group every week about blogging problems and ideas as well as get to know one another. This week I’ll be doing a special Google Plus HangOut presentation about Relationship Marketing so be sure to join! You don’t want to miss out on this one.

This week’s question comes from the Google Plus group:

Cathleen S. asked:

What would you say are the 10 major things for all bloggers to know? To be more specific like the basics of SEO and marketing your blog.

That’s a fantastic question, Cathleen. There are lots of articles out there about the things people wish they knew when they started blogging that are geared towards newbie bloggers but not many for all bloggers, regardless of where they are in their blogging journey. So let’s get to it!

Number 1: Take Advantage of Google!

Google is your friend. But it also can be a big enemy if you don’t treat it right! If you’ve been blogging for any amount of time, you’ve probably heard about this thing called SEO. SEO stands for Search Engine Optimization and it’s this mystical world for most bloggers. SEO can get really really technical quickly but as a blogger, you need to take advantage of what Google gives you and follow the rules.

Google wants you to succeed. They want your website and the rest of the internet to be this really valuable place. So they give you the tools to do that. Sign up for Google Analytics and Google Webmaster Tools. Webmaster tools is the best beginner tool to use for SEO. But, be careful about doing things that Google doesn’t like. If you decide to use what’s called black hat SEO, you’ll put your website at risk for the long time, although you might get a short term payoff.

Number 2: Numbers do matter.

People who say numbers don’t matter are liars. Let’s get real for a minute here. There’s a really good reason why bloggers like Joy of Oh Joy and Jan and Earl of Poppytalk are in Target. While we can be all bows and glitter about why numbers don’t matter, that’s not really true. Most bloggers in a mission to make money define success as how much money they’re making. Numbers play a huge part in that. If you only have 300 readers a month, you can’t sell as much as 300 readers per hour, even if that 300 per month is a super tight knit group.

Pick your metric goals for your blog and then work on improving them. Without numbers, you have no idea how your blog is performing or if you’re spending your time wisely. It might be number of page views or the number of comments or even the amount of time people spend on your website. Pick what numbers float your boat and work on them.

Number 3: Check your URLs

URLs need to be descriptive and not crazy looking. If you see a bunch of gibberish in your URLs, you’re doing it wrong. WordPress users, you’re probably doing just fine unless you did something strange to your URL parameters. If you’re on a different platform or switched platforms, check to make sure you don’t have broken links.

How can you check that? Webmaster tools! Remember what I said about Google being amazing?

Number 4: Evaluate for Value

If you could put a dollar amount on the content on your blog, what would it be? Do you think people will come back again and again if they don’t see any value in your content? Not a chance.

While this is less of a technical thing, bloggers should take some time to think about how much people might pay for their content before they hit publish. It’s a fantastic way to ensure that your blog is worthwhile for you and your readers. When that happens, you’ll create opportunities for growth.

Number 5: Promotional Links

I have no problem with bloggers making a living by affiliate marketing or sponsored posts. But if you have links that are essentially “paid” on your blog, you absolutely need to make sure they’re what’s called a no-follow link. Basically, it’s in the code behind the website that tells search engines that the link isn’t worth following to take a look at the page. Why do this? It’s best practices and search engines want you to do it. It acknowledges that the link isn’t one you’d recommend otherwise.

Do-follow and no-follow links don’t really matter as much as they used to so if you heard folks in the past getting all up in arms about these kinds of links, don’t worry too much about it now. It was technique abused by those pesky black hat SEO people and search engines have since made changes to prevent black hat folks from succeeding with link games.

Number 6: Understanding Categories Versus Tags

In many content management systems, you have the option of using Categories and Tags to organize your content. Think of it this way: Categories are the table of contents and tags are the index. Tags shouldn’t be abused so don’t do that ironic thing of creating a single tag for a post that you’ll never use again. Instead, use keywords, make them descriptive, and user friendly. You want people to be able to click on the categories and tags listed in your content and get what they’re looking for!

There are lots of different ways to organize content. I use what’s called Content Siloing on which is a really advanced SEO technique. Do what makes sense to you and your users and above all, make it functional!

Number 7: Don’t go crazy with add-ons

Plugins, widgets, sidebars, counters, tracking codes. You get the idea of what I mean by add-ons. Every single time you add something to your website’s functionality, you’re adding load time for your users and search engines. That means they have to wait longer to get to the page and get the meat of what they’re looking for. People don’t go to your website to access to plugin. They go for your content.

Add-ons can be detrimental to your website so find out what people are actually using and engaging with and pair it down if they’re not using features you’ve added. How can you know that? Google Analytics provides this handy in-page analytics tool that allows you to see exactly where people are clicking on your website. If you have a Facebook like button no one in the world is clicking, just trash it. It’s not being useful to your website and is just slowing you down.

Number 8: Optimize your images

Search engines hate when you have gobbledygook on your images and URLs. Why? Because people hate it. Img_2939f doesn’t describe what your photo is to anyone—not even yourself. Instead, name your images something descriptive, add Alt text, and if you’re really feeling SEO optimizing, add a description and a caption if it doesn’t mess up your design.

You should also make your images the proper size file—not just dimensions. If you have Photoshop or a similar Adobe tool, save your images as “Save for web” and use about 60% quality. That’s usually plenty enough for the web! If you’re creating your images in other tools, try to save them in a way that strips out any metadata and try to make your files 70kb or smaller.

Do not change the size of your image by coding or using size constraints! Browsers still have to load the larger file and then resize them. Instead, change the physical dimensions of your photos.

Number 9: Back it up!

There’s nothing worse than losing your website and everything that went with it. The more you start messing with your code and tweaking your website, the more likely you are to break it. And when that happens, everything can disappear in a flash. So back it up!

You’d be surprised how many times I’ve had bloggers ask for help to find they killed their website and didn’t have a backup.

Number 10: Write great titles

If there is one thing you can do for your blog for social media, SEO, and usability, it’s writing better titles for your posts. Titles appear in countless places across the internet, from your blog itself to social media to feed readers to subject lines to search results. Bad titles that don’t attract attention and answer needs won’t do anything to help your blog out. So take some time and craft better titles and do some research to figure out what performs well.

Phew! That’s a lot, isn’t it? The thing about being a blogger is you wear so many hats and have so many jobs to do to make your blog successful. I hope these tips help you on your blogging journey.

Do you have a blogging question? Send it my way and I’ll be happy to answer it!

Till next time, keep blogging.


Do You Need a Blog Media Kit: Video

Do you need a media kit for your blog? As a marketer, I always look for media kits when looking for bloggers for partnerships. They’re a huge asset and shouldn’t be overlooked by bloggers. But what should you include in one? Watch the above video for a quick overview of media kits.

Looking for the extra resources? Sign up for my email list and I’ll send it your way!

Video Transcript:

Hey bloggers!

Welcome to the Build Your Blog Vlog! I’m Kim Herrington of Bear & Beagle Creative. Every week I answer questions from discussions in the Build Your Blog Google+ group, from readers, and sent in via email. You can send in your questions to info at or by joining the Google+ group.

This week’s question comes from a discussion about working with brands.

Do you really need a PR or Media Kit for your blog?

I got my start as a hobby blogger, much like most other blogging pros. Eventually, I started working for an online marketing agency and occasionally we’d look for bloggers to partner with for projects.

What A Marketer Looks for in Bloggers

What made that job so difficult was finding bloggers who were right for the project quickly. When I’d look at a blog, I’d first look at the design and content, search around to see if the blogger had a PR or media kit, and then take a peek at their social media stats.

I always wanted to know these things:

  • What kind of things the blogger wrote about
  • What kind of engagement posts received
  • How many followers the blogger had on different social media platforms
  • If the blogger charged for partnerships or reviewed items for free

The Holy Grail for Marketers: A Media Kit

You know what I loved the most when I was a marketer? When someone gave me all that information in a pretty package called a media kit. Media kits made my job so much easier and showed that the blogger had it together. Bloggers that have media kits tend to do a better job of representing a brand because they know how to best represent themselves.

For marketers looking for brand ambassadors, that speaks volumes!

A media kit is a marketing tool for you to sell yourself to marketers, nothing more, nothing less. They don’t have to be complicated but just need to layout the necessary information in an easy and quick to consume layout.

What to Include in Your Media Kit

Marketers are looking for the most bang for their buck—but this doesn’t mean that you need to have a huge audience. They’re looking for an audience of people who are going to buy their products, not just a massive audience that won’t.

You’ll want to include facts and figures about your audience that your target brands would want to know. What makes your audience and your relationship with them valuable to a brand? Highlight that in your media kit and you’re golden. Media kits aren’t a one-size fits all solution so highlighting what makes your brand and audience special is what’s most important.

For bloggers with small but highly engaged and dedicated audiences, showcasing this rather than your numbers is to your best advantage!

Think about including:

  • Your blog’s topic and niche
  • A profile about your average audience member
  • Your social media stats
  • Audience engagement statistics
  • What you charge for different services

You can fit all this information onto one page. But you might be wondering what this information is and how to get it! Be sure to subscribe to this channel and sign up for the Bear & Beagle Creative newsletter because I’ll be revealing the way to get all of this information from Google Analytics and give you a free one-page media kit template for bloggers next week!

Thanks for watching this week’s Build Your Blog Vlog! Don’t forget to join the G+ group to send in your questions or email them to me at info at

Till next time, keep blogging!

How to Differentiate Your Blog: Video

One of the most common problems for bloggers, both new and veteran, is making sure that their blog is unique and differentiated from everyone else’s. You need to differentiate your blog comes by showing your unique style and life experiences that formed you into who you are!

In this week’s Build Your Blog Vlog, I answer this problem with some tips on how to better differentiate your blog.

Video Transcript

Hey bloggers!

Welcome to the Build Your Blog Vlog.

I’m Kim Herrington of Bear & Beagle Creative.

Every week I answer questions about blogging, content marketing, and SEO sent in from readers or from discussions in our G+ group. You can join the G+ group to meet other bloggers and find solutions to common blogging questions together. Or you send in your questions via email to info at

I recently met with a friend who is at the beginnings of her lifestyle blogging journey.
She was a party planner in LA and is struggling with transferring the experience of planning ninety-thousand dollar children’s parties to our area where people just don’t spend that kind of money.
She’s looking to blogging to build up her reputation but told me that she’s worried she won’t be able to differentiate herself from all the other party planning bloggers out there.

She’s right to be worried! There are thousands of blogs offering up party planning tips. Almost every blogger encounters this problem.

How can you differentiate yourself from everyone else?

Think of it this way—there aren’t very many party planners who worked in LA, have the same style and ideas about how to put a party together, who also have the same background as her. Her ideas of how to have a successful party, although they might be really similar, are all her own based on her life experiences.

No one has the same life experiences as she does!

Part of the differentiation problem is there is only so much knowledge out there. You can give information or tips that are unique and all your own for whatever you’re writing about but it’s only a matter of time before someone else does the same thing.

We’re creatures of habit and replication. We repeat the habits of those around us as children and develop into adults that use the same copy behavior to find success.

So what makes you different as a person if we all tend to copy everyone else? It’s how we do the same things with a slightly different twist after experimenting and finding something different. We’re curious and inspired to try new things—and that can lead us to different life experiences. When you combine together what your life has been and your unique way of doing something, you develop a unique perspective on life.

Turning your uniqueness into a blog is a really difficult task but is the secret to differentiating your blog from everyone else’s. It comes down to the combination of elements from the moment a reader enters your space on the internet.
The goal is to present a strong personal brand that’s all your own, from the design and layout of your website, to the visuals you use, to your words and way you style your writing. Show your unique perspective on your content and you’re differentiating yourself from everyone else.

Ask yourself these questions:

  • What makes me unique as an individual?
  • What are my strongest traits?
  • What experiences have I had in life makes me different than other people?
  • How can I translate that into my online work and presence?
  • Which individual elements of my online presence aren’t speaking to my strong traits and unique life experiences?

Of course, this is just the beginning of what it means to build a unique brand for your blog. Take some time to really reflect on what it means to be you and how that translates into your online content.

Do you have a blogging question? Be sure to send it my way by joining the Build Your Blog G+ group or emailing it to info at You should also subscribe so you get these weekly Build Your Blog Vlog videos or get even more blogging tips at

Till next time, keep blogging!