SEO and Pinterest Description Secrets

SEO and Pinterest go together like bread and butter. Not only is Pinterest a search engine (yes, really) it can also help to boost your search engine rankings! But Pinterest and SEO can sometimes be at odds can run into serious trouble when making our websites best fit what works on Pinterest. Namely, it’s when we use alt text for Pinterest descriptions.

As well, Pinterest can be a total pain in the butt when it comes to getting what you need out of it.

  • Pinterest friendly images can slow down our websites – Bad for SEO!
  • We’re not capitalizing on Pinterest search and Related Pins – Bad for Pinterest SEO!
  • People who click through often end up at the homepage – Bad for Pinterest SEO!

Guess what? Pinterest has a secret solution for these problems. And when you use it, you can actually get more pins than you did before!

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The Ultimate Guide to Pinterest SEO

Pinterest is a huge source of traffic, often out ranking Google as the number one traffic source for many websites. But optimizing for Pinterest search isn’t a topic that’s much talked about and general SEO advice isn’t exactly the best fit for Pinterest SEO.

When it comes to optimizing your content for Pinterest search, there are different ranking factors to understand and focus on than when you’re trying to rank well in Google. Pinterest SEO deserves its own attention outside of search engine optimization. 

In this Ultimate Guide to Pinterest SEO, you’ll find everything you need to know about Pinterest and optimizing your content for Pinterest search.

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2 Quick Ways to Increase Blog Ad Revenue

Increasing blog ad revenue is not one of the most easy things when it comes to making an income online. Getting a decent ad revenue you can live on from your blog requires high traffic numbers. But, if you have great traffic on your blog or are using ad spots, you should be making the most of it to generate as much ad revenue as you can no matter what your traffic counts! And that includes trying to increase blog ad revenue as much as you can.

Over the last few months, I’ve been working with Sarah at Yes and Yes to help her transition from doing one-on-one client work towards passive income from her blog. One of the things we’ve focused on has been increasing her ad revenues so she can reap all the benefits of her traffic.

In one month, we tripled Sarah’s ad revenue by making a few small changes anyone can do to their blog. 

I’m going to explain exactly how increased her ad revenues and how you can use these money making techniques on your blog to increase your blog ad revenues. Because you’re working hard for those readers so let’s make your ads work for you! And I promise, none of these changes are slimy, shady, or will make you feel uncomfortable. 100% on the up and up!

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Is WordPress or SquareSpace Better for SEO?

There’s a debate brewing. Which is better for SEO: Squarespace or WordPress? Will you gain any SEO positives from switching from WordPress to Squarespace? Squarespace has certainly been growing in popularity as more and more bloggers are turning to the platform for a beautiful way to get content out into the world. But is it better for SEO?

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How to Choose the Right Pinterest Category for your Content

There’s no doubt about it—Pinterest is often the number one source of traffic for blogger. In fact, I’d venture to say that Pinterest can be the most powerful social media tool for your blog’s growth. There’s a number of reasons behind this conclusion, ranging from increased traffic to great SEO benefits for your blog. But navigating Pinterest isn’t always the easiest for bloggers. Pinterest categories is one of those things bloggers are most confused about. What category should you choose for your boards? Does it even really matter?

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Three Things You Must Have to Be a Successful Blogger

For anyone who wants to make a living blogging, there are three things you must have. You won’t be able to be successful without them. Problem is, no one can teach you these three things. These three things are deep inside of you, part of your core.

Before you give up on your dreams of being a full-time blogger, I’m here to tell you that these three things are inside of everyone. You just have to find them.

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The Secret to Make Your Audience Love You

Do you crave a deep and genuine connection with your audience? We all want to be a trusted resource for our blog readers so they come back time and time again, purchase our products and services, and become advocates of our brand. The problem is that many times we miss that mark and many of us attribute that to inner failures, whether it’s not having model looks, a star’s personality, or enough to invest in our online endeavors.

Over the years of blogging, I tried so many different things to attract and keep an audience around. But it didn’t feel like I was doing that well at it. In fact, I thought a lot of my readers just didn’t like me. I thought I wasn’t pretty enough or had an attractive enough personality or didn’t have enough time or money to invest in myself to get to the right audience. Ultimately, I thought it was all internal failures I couldn’t fix and that the problem was intrinsic to being, well, me!

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Why I Moved to KimberlyHerrington.com

Rebranding your blog is a huge endeavor you shouldn’t take lightly! I’ve just launched two new sites, rebranded from Bear & Beagle Creative. If you’ve ended up here from Bear & Beagle Creative, you might be in the right place—or you might not!

It all has to do with speaking to the right audience’s needs at the right place. And that’s why if you’re considering a rebrand, you need to read this! The short of it? Don’t try to talk to two different audiences with completely different needs at the same place. It’s just not productive.

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Reporting to Marketers after a Sponsored Post

You’ve been hired to do a sponsored post. Congrats! But now what should you do after (and before) you publish the post to best serve your new clients? Today I’m talking all about how to best work with marketers for sponsored posts.

It takes a bit of preparation before hand to do a sponsored post well. In fact, it’s almost always more work than just any other regular post. Watch this week’s vlog to find out how you can be a better blogger, work great with marketers, and score even more sponsored posts.

What to do After a Sponsored Post

Today I’m talking about what kinds of statistics to share with marketers who hired you to do promotional posts.

This week’s question comes from my gal pal Susannah over at Feast & West. Thanks Susannah!

She recently did a promotional post, or native ad, with a juice company and wrote to me asking about what to do after the post is published to report back to the company that hired her. She asked:

  • What kinds of stats should I be sending brands after I collaborate with them?
  • What’s the best way to present them?
  • How long after the post?

Why Bloggers Must Charge for Sponsored Content

Before we dive into stats for sponsored posts, I want to underline that bloggers should always charge for sponsored content. Sure, you could write posts in exchange for product and many bloggers do this. Keep in mind that marketers are asking you to provide a service for their clients. It’s work and you absolutely deserve to get paid for it!

Now that I’m off my bloggers should charge soapbox, let’s talk about what kinds of stats marketers are looking for.

What Marketers Want from Bloggers

The first thing to know is the purpose of the campaign. Marketers seek sponsored content for a number of reasons. It might be:

  • Increased brand awareness
  • Building brand aesthetic
  • Increased sales
  • Or something else

Generally, marketers are hired by companies to increase sales, no matter what path they choose to get to that point. Always keep in mind that the ultimate goal is to produce a lift, or what those in the business call increased sales. Since I’m in Arkansas where Walmart is headquartered, I’ve worked with a number of national brands doing these kinds of campaigns.

Keeping that in mind, it will dictate what kind of stats you hand back in after the post is published. Be sure to ask what the goal of the campaign is before signing on and it’ll help dictate your content so you can perform better for them!

What to do after a sponsored blog post and how to report back to marketers who hired you from @bearandbeagleWhat Kinds of Statistics Marketers Want from Bloggers

I’ve created a short little worksheet gives you a list of all the stats you should send to marketers. Just put in your email and it’ll arrive in your inbox so you can refer to it as many times as you like.

Grab the Worksheet

How to Present Stats After a Sponsored Post

Marketers are busy people who have to sort through tons of information, synthesize it together, and make sense of it for their clients to tell the story the client wants to hear. So what can you do to help them?

Instead of just sending the stats along, provide a short narrative of no longer than about 200 words on how your post went, what the stats can say about the product, and any recommendations on what marketers can change for the future for the campaign to be more effective.

When to Report to Marketers After a Sponsored Post

Generally, marketers have a timeline they want to stick to so finding out this information ahead of time is important. It’s also important to understand what’s expected of you for the campaign.

  • How many times will you promote it on social media after publication?
  • How long after the post is published will you still be working on getting traffic to the post?
  • How long is the marketer running the campaign?

Basically, think about the projected life of the post and report back to the marketers when the post is towards its end. Typically, that’s a few weeks out from when you publish it but can be as long as a month.

Get Testimonials For Your Work!

As a final tip here, be sure to send along a quick questionnaire with your stats to the marketers about how you did. It’s important to gather testimonials for your work so you can entice other marketers to pay you. If you have a proven track record of working well with marketers and helping them better serve their clients, you’re well on your way.

Choosing the Perfect Social Media Platform for Your Blog

Navigating social media can be a huge chore for bloggers and business owners. Some of us love social and the connections we make. But when you’re looking for the most bang for your buck with your social media time and budget, you need to make sure you’re focusing on the right platform. So which social media platform is right for you?

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