Three Steps to Get Out of a Blogging Rut

I recently came down with a stomach bug and it really threw my schedule out the window. I’m feeling fine now but my momentum is certainly suffering after a few days of laying on the couch and binge watching television shows while slipping in and out of sleep. My blogging momentum is completely gone!

I’ve found over the years that many bloggers completely abandon all plans they had for their blog, leaving behind all their hard work, if something sets them off their path. Have a tough week, fall ill, or just step away from blogging for a while and it can feel like a monumental task to get started again.

Let go of Blog Failure

What’s the real reason behind our momentum loss? In part, it’s laziness. An object that is at rest will stay at rest, right?

But to a larger extent, it’s because we’re afraid to get started again. We’re afraid that our blogs are the wrong thing to be doing. We’re afraid that our time will be wasted (and being lazy feels so good to our brains). We’re afraid that no one will care about our writing and hard work.

Getting started again means letting go of these fears of blog failure.

Momentum comes from an intentional ignorance of failure. 

[Tweet “Momentum comes from an intentional ignorance of failure. “]

What are you afraid of?

  • You have a blog audience and have plans to grow it. Let go of your fear of drowning in radio silence.
  • You enjoy blogging and know it brings worthwhile benefits to your life. Let go of your fear that you could spend your time doing something better.
  • You feel better when you do something you can be proud of. Let go of the fear of wasted time as painful.

When you can analyze these fears and decide to move forward anyway, you’re on the right track.

Get Your Life in Order

Distractions abound. If only you had more time in the day. You might find that you’re thinking:

  • I should really start being more healthy and dedicate my time to working out or something.
  • My house is a mess! I need to get it cleaned up or do something about it.
  • I’ve been meaning to do something about that one thing. I should do that now.

All of those somethings can really add up when you’ve lost your focus and momentum. When you get off track, you might feel like you’re buried underneath a tower of tasks and that blogging is really the last thing you should be doing.

That’s okay.

Sometimes we need to do those distracting somethings before getting back to our bigger plans.

Sometimes giving into distractions is okay.

[Tweet “Sometimes giving into distractions is okay.”]

When it’s okay to give into distractions:

  • When you really can’t do anything else because you need to take care of the distraction for your sanity or your health
  • When the distraction is something deeply important and meaningful to you
  • When you can dedicate sincere time and effort to putting an end to a distraction (instead of an endless distraction)

Blogging can wait. You will lose readership if you wait too long to come back. But some things in life are far more important than analytics numbers.

Choose wisely about how to spend your time and think about the distractions you create. Are they worth spending your time on them? Will they bring you benefits or are they wasting your time and zapping your attempts to build back momentum?

Make a Blog Momentum Plan (and Stick to It)

Easing back into a routine can be the hardest part of building back momentum. Sit down with a piece of paper and write down your goals.

Are those goals still worthwhile to you?

One big problem when we lose momentum is that what we once thought mattered no longer does. We float directionless with our blog ideas and plans because we’re not sure we even want to execute them anymore.

What do you want to do with your blog?

Once you answer that question, make a plan to achieve it. Break your blog plan into small steps you need to take and schedule them out. Put them on your calendar, add reminder alerts to your phone, and just sit down and do it.

At first, it will feel awful. Being lazy feels easy. It feels good.

Doing something you care about feels better than being lazy.

[Tweet “Doing something you care about feels better than being lazy.”]

Make sure you care about what you’re working towards and you’ll be able to conquer your blogging rut better than if you force yourself to spend time on something you feel isn’t right.

Even if you do care about what you’re doing, getting out of a blogging rut isn’t easy. You’ll be challenged to keep at it by your mind because laziness feels great.

Stick with it. Don’t give up. It feels so much better when you’ve accomplished what you set out to do than laying on the couch, thinking about the things you want and need to do.

Video Tutorial: Enable Demographics & Interest Reports

You’ve probably heard me talk about Google Analytic’s Demographic & Interest reports in the past. It’s a super easy process to enable these reports on your website. All you need is access to your Google Analytics code, your Google Analytics account, and the ability to change your privacy policy. You can do this task in about 15 minutes and get lots more information to help you better serve your audience.

How to Enable Google Analytics Demographics and Interest Reports Tutorial

Hey guys and welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from our Google Plus group, and ones that folks just ask me. This is one that folks have asked me a lot.

How do you actually add demographics and interest reports to your Google Analytics?

If you’ve ever gone into your Google Analytics, if you look down here on the left hand side, you would have noticed Demographics and Interest reports. If you’ve ever taken a look at them you’ve probably seen this. There’s normally a blue button here that you can click enable.

You actually have to install these reports and add a one line of code to your analytics code to get Demographics and Interest reports.

Adding the Demographics Code to Google Analytics

To do that, if you’re on this page, you want to click learn more about the code. It’s going to take you to a Google help page. You want to check your code first and see what kind of code you have. Today we’re going to be working on a website I’ve just launched. There’s a place in their theme that adds the analytics code to the header.

If you look at your code you’ll notice that it’ll say different things in it. This one says analytics.js which means that it’s the universal analytics code. If you see ga.js you probably want to update to the universal analytics code because you get better tracking.

The one line you have to add is just right here in bold. Highlight and copy it. Then to add it, you just want to edit in between the two GA commands that are here in between your tracking code number and send. Go back to the analytics code and just add a line and paste it in. And that’s it!

I add spaces because I want it to be on the same line but you don’t have to. Then simply save changes.

If you have your analytics code somewhere else, you might not have it in your theme, you might have had to add it to your header tag. There are all kinds of different places it can be your site. You want to find it and just add that one line.

Updating You Disclaimer Policy for Google Analytics Demographics Reports

The next thing you need to do is add to your disclaimer policy some information that Google requires. It says here you need to update your privacy policy. If you click through to that, it tells you all the different information that you need to include.

If you’re looking for a good way to make a disclaimer and privacy policy, I have a great post on my blog that you can use. Here’s the privacy policy that I’ve created for Ace Archers, Inc. which is this website, acearchers.com. That’s pretty much all the information you need to include there.

Again, if you need this text just go ahead and hop over to that blog post that you’ll see pop up here. That will be the information you need to add. Once you’ve taken those two steps, we’re going to go back to Google Analytics.

Validating Your Google Analytics Tracking Code

Click validate tracking code. Sometimes it can take, you know, up to 24 hours. You just want to check to make sure you put it in the right spot. Hit save changes. Sometimes you need to actually activate it by going to the website and executing the code. This is their brand new website.

You can click around a little bit so it loads the analytics code a couple of times. Doesn’t really matter where you go to. Let’s try validating the tracking code again. See unfortunately, sometimes it takes some time.

It says “Note:if you made this change in the last 24 hours, you can wait and try later or skip validation.” We’re going to skip validation because I know that I’ve done it right. If you want to wait, just go ahead. You want to test out your Analytics by clicking around to pages. It does take a while for this information to appear. It’s just not coming in yet. But if you trust Analytics it will appear after a while. You just need to give it some time.

What are Google Analytics Thresholds?

If you’re wondering, if you’re looking at your reports and see this “Some data in your reports may have been removed when a threshold was applied” that has so with they want to make sure you can’t tell who the individual is that’s looking at the website. They want to keep people’s person and private identities safe.

Because I’m the only one who has looked at it, it would be very easy to tell that it’s just me based on the location information and demographic information. That might also be why your data isn’t appearing.

When you’re testing it out, you want to give it a couple of days usually. Check back every so often to see if it’s started to work for you. When it does start to work you’ll see some information here in the Demographics and Interest Reports. You’ll be able to use that to find out more about your users.

That’s all for today. If you ever want to find out more about blogging tips you can join the Google Plus group that’s listed below this video. You can also send in your questions to info at bear and beagle creative.com Until next time, Keep Blogging!

How to Find 404 Errors on Your Blog

To serve your readers the best, you never want to send someone to a post or page that doesn’t exist on your website. When you do, you’re sending someone to a 404 error page. What does that mean? And how do you fix it? In reality, there are lots of other kinds of errors your website can have on top of 404 errors that you’ll want to fix to serve your readers better. Here’s how to do it.

Read more “How to Find 404 Errors on Your Blog”

My Top 3 Blogging Mistakes

I’ve been blogging for a long time and a lot of people think I’m a pretty awesome blogger. In reality, I’ve struggled just as much as you might be struggling right now to get my blogging act together and make it achieve the goals I have.

In today’s video, I talk about my top 3 blogging mistakes I made as a new blogger and what you can learn from those mistakes so your don’t make the same errors with your blog!

And if you’re looking for my first blog post, you can find it on my personal blog, The Made Thing.

New Blogger Mistakes I Made

Today I’m going to talk about my top three mistakes I’ve made since I started blogging!

Welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative and every week I answer questions about blogging. This week, I’m taking a look at the biggest blogging mistakes I’ve made because, well, y’all think I’m a super smart business lady.

And truth be told, I make mistakes too! It’s what you do with the knowledge you gained from your mistakes that makes you an amazing business gal, right?

Before we start digging into this, I want to say quickly that blogging is a business if you’re making money or trying to make money with your blog. While you might think that today’s video doesn’t have much to do with your blog it totally does! It just all depends on your mindset. If you’d like to learn more about how making your blog an official business can change how you think about your blog, check out this blog post about what happened when I made my blog a business!

Mistake #1: I didn’t have any idea what I was writing about.

When people ask you what you blog about what do you say?

Everything!

I write about what matters to me.

I blog about outfits and stuff?

Sound familiar? I was at a blogging conference this weekend and that’s the kind of responses I received when I asked that question.

What the heck does that mean? You blog about everything? Um. No. And that doesn’t help me decide if I want to read your blog.

Bear & Beagle Creative is a blog about how to become a better blogger by using SEO, Content Marketing, and business techniques to achieve your blogging goals.

So much more understandable, right? But before you’re all “But my blog isn’t a business!” listen to this one:

My blog, The Made Thing, is a local blog that focuses on what’s happening in Conway, Arkansas, local businesses, and fun things to do, eat, and wear in Arkansas as well as updates about what’s going on in my life.

It’s a lifestyle blog but that explanation says exactly what you can expect from my blog. I could have said “everything” right? But who does that help?

It took me years before I got to that point! But now that I have a strong focus and direction, blogging is so much easier. A narrow focus makes it easier to select topics instead of focusing on, well, everything.

Mistake #2: I kept blogging at Blogger.

Such a rookie mistake, right? All you self-hosted WordPress people out there who made the switch get this. Blogger isn’t as capable at making blogging efficient as WordPress. WordPress is the whole giant package at your fingertips with endless opportunities.

Blogger is pretty impossible to make SEO friendly. And Google can shut down your content at any moment they want. I was really lucky this never happened but have met so many bloggers that lost everything overnight because Google decided to take their websites down for one reason or another.

I blogged over on Blogger until 2012 I think. I’m not sure exactly when I moved over to WordPress but it wasn’t really that long ago. Why? Because Blogger felt safe. It was what I was familiar with. But I was seriously holding myself back!

Own your content. Make it work for you. Move to a self-hosted solution, k? You can seriously do soooo much more with a self-hosted website.

Mistake #3: I kept comparing myself to big bloggers.

I’m a big fan of Sarah Von of Yes and Yes. Her blog was one of the first ones I ever read religiously because it was featured on Blogs of Note on the Blogger platform and I thought that was so cool. That alone should have been a great reason for me not to compare myself to Sarah but I did anyway.

Seriously, bad move!

Sarah knew the point of her blog, had a huge audience, and had a super strong editorial calendar. Her consistency is crazy, y’all! Why? Because Sarah is a super type A gal who would beat herself up for not posting on her schedule and she sets up things well, well in advance.

As someone who was new to the blogging world, Sarah was a great person to look up to but a terrible person to try to be like. I’m not type A and while I now use editorial calendars and schedule out well in advance after learning from Sarah, I’m never going to get a nod from Google. Comparing numbers with Sarah is just plain ol’ dumb!

Though she totally commented on my first blog post and I fan girled at the time.

I don’t make these mistakes anymore, thank goodness, but it took me a while on a few of them. Every once in a while I still catch myself comparing my blog to others in a bad way.

I hope this helps you understand that even the best bloggers out there have made the same mistakes you have made or are making right now. In fact, if you want to see a super-lost blogger, take a look at my first blog post I wrote over on my personal blog. Ugh. Seriously. So bad.

Psst. this is a secret. That’s not even my first ever blog post! Let’s just say some have already been deleted and I’ve had other blogs that aren’t around anymore.

Tell next time, Keep Blogging!

 

What Is Bounce Rate: Video

Wondering what bounce rate means? Don’t know what to do with bounce rate to make your website better? This week I’m talking about why you should focus on your bounce rate and what it means for your website. It’s all about how visitors engage with your content!

What is Bounce Rate & How to Fix Bounce Rate Transcript

Hey bloggers! I’m Kim Herrington of Bear & Beagle Creative. I answer questions about blogging every week sent in by readers and viewers. This week’s question comes from Susannah of Feast & West. She asked:

Can you help me understand bounce rates? What number is a good bounce rate vs. an undesirable one? How can I make my bounce rate go up or down? Does it even matter?

Well Susannah, that’s a really common question. Bounce Rates come from Google Analytics. This number is the number that tells you how well your content is performing to get people to click around your website.

The bounce rate is the percentage of people viewing only one page out of your total visitors. What this means is if you have a high bounce rate, people are coming to your website, reading one page, and then moving on.

What is the ideal bounce rate? For one, it varies on the kind of website you have. Some blogs see in 80% bounce rate and some experts say this is totally fine. I think you should shoot for between 60 and 75% for blog-based websites. Other websites see as low as 20% bounce rates. It all depends on how your readers interact with your content.

Do your readers read every single one of your blog post every day or do they read many in one session? If readers return often to your website, your bounce rate is going to be very high. But your engagement numbers on your Frequency and Recency report will give some clues. If you see a high number of returning visitors that have 0 or 1 days since the last session, you have a loyal readership! If your return visitor engagement is low and your bounce rate is high you need to make a change.

Ultimately, it doesn’t what the number is. Your goal should be to work on reducing your bounce rate. It doesn’t matter as much what your number actually is just as long as it’s going down.

What impacts the bounce rate?

Well it has a lot to do with how relevant your content is, how loyal your readers are, and if you have clear actions for new visitors to take when they visit your website for the first time. Take for example someone gets your website through Google or another search engine. They start at one page and if it completely fills their need without asking them to further engage, they’ll exit your website. If you integrate a strong call to action for your readers to click through to other related articles, your bounce rate will likely be lower.

One way to reduce your bounce rate is like creating series of content that attracts lots of search traffic. Present that content as related articles and ask your visitors to continue reading your content. When people are more engaged with your website, they’re more likely to remember who you are later or even buy your products.

I hope this answers your beginning questions about bounce rates. Don’t forget, you can always send in your blogging questions to info at bearandbeaglecreative.com or join the G+ group to get in on all the blog building action.

Till next time, keep blogging.

Blog Building Tips for Introverts : Video

Are you an introvert who struggles with building relationships with other bloggers? This video is for you! I’m a huge extrovert but wanted to share some tips on how introverts can take advantage of the tools bloggers have as well as play off of extroverts to help build their blogs.  Watch this video about introverts and blogging for plenty of easy to use introvert tips!

Video Transcript

Hey bloggers! Welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from discussions in the Build Your Blog Google plus group and via e-mail. You can join the Google Plus group and get in on all the blog building action by using the link below.

This week’s question comes from Anne of Wit Wisdom and Food. I’ve been excited to get to know Anne over the last few months and recently found out that Anne struggles with being an introvert in the blogging world. Obviously, I’m a super extrovert and constantly advocate to put yourself out there. A large part of my online strategy involves direct relationships with other bloggers and influencers.

Anne asked me for some tips on how to deal with being an introvert in the blogging world and get out there more.

First, since I’m an extrovert, it’s hard for me to say how to deal with being an introvert. It’s just something I can’t really understand! But what I can share are some techniques introverts can use to feel comfortable while still promoting and engaging.

Use Email

Probably the number one way to engage with others you don’t know personally is through Twitter. You can have conversations with people you’ve never met before really easily on Twitter. But I think you should stick to another tool you have at your disposal if you’re an introvert.

One of the hardest things for introverts is having lots of eyes on them—and that’s exactly what Twitter is. Unless someone is following you back, your tweets are out there for everyone to see. It’s a lot of pressure, right? It might be a point that’s actually stopping a lot of introverts.

Instead, email is a really great way to have one-on-one conversations with someone that takes a lot of the pressure off. If you’re afraid to email someone and disturb their peace, you’re thinking about it wrong. People don’t share their emails because they don’t want you to get in touch! If a blogger has their email on their blog or a contact form, they are essentially asking for people to contact them that way versus other forms of contact, like social media or blog comments.

I’ve posted a few email templates for outreach to get you started if this still seems hard to you.

Email is a great tool because you can be a bit more intimate and if you ever find answering the email a bit intimidating, you can reply later when you’re feeling a bit more outgoing. People don’t expect instant replies to email like we do social media and that takes off some of the pressure for introverts who might feel overwhelmed about talking to new people.

Use Tags

If you’re still feeling a bit shy about emailing someone out of the blue, you can use social media to introduce yourself to them first and take away the shock you might be feeling about emailing them.

Tags on social media are really useful for this. Say someone you want to talk to but don’t know how to has some really great content on their website. Share it on social media but be sure to tag them in the share. They’ll see that you’ve shared it and remember who you are later.

Sometimes, this is also a good way to start a conversation, depending on the thing you’re sharing. You can share the content, tag the person, and if they’re outgoing they might strike up a conversation with you and take that burden off of you. For introverts where approaching unknown people is a big block, this is a great way to remove that and take the pressure off.

Of course, it doesn’t always work. Not everyone will start a conversation with someone who shares content. But if you do it enough, usually two or three times in a span of two or three days, they’re more likely to start a conversation with you.

Take advantage of those extroverts, introverts! We love talking to people and once you get us started, it’s hard to get us to stop.

You can try to change yourself and be more extroverted but eventually, it might burn you out. Instead, use someone else’s skills to your advantage.

Are you an introvert or an extrovert? What do you struggle with?

As an extrovert, sometimes I don’t realize when people don’t want to talk to me or are just being polite and talking with me when they don’t want to! I expect everyone to be as excited to make new friends and meet people as I am. What about you?

Thanks for watching the Build Your Blog Vlog and until next time, keep blogging!

Email Templates for Social Media Leads

One of the best ways to generate website traffic and leads to your website is through relationships with other bloggers and influencers in your niche. Social media platforms are great places to start building relationships with your audience members. Consider it networking for the digital age! I covered why and how you should use social media in my two-part Relationship Marketing presentation. You can watch part 1 and part 2 to really understand this technique for building your blog.

But for those who aren’t very outgoing or don’t know a strong strategy to use for this technique, it can be difficult to start. I’ve shared some email templates I use below to generate relationships with other bloggers and audience members starting through different social media platforms.

Each email template should be customized to the individual you’re writing to—there’s really no shortcut around personalized emails here. These templates are only a means to an end! If you’re not dedicating time to the relationship, you’re not going to get anywhere and won’t be building your blog.

Email Template for Blogging Relationships

Hi!

I’m {name} and saw you’d been sharing a lot of my blog posts over on {social media platform}. Thank you! It means so much to me that you’re sharing my content.

{Take a look at that person’s blog. Say something nice here about their content and be an amazing reader. Like: “I really liked the post you wrote about ___. I have the same problem/feel ___ etc. So on”}

I saw you shared a lot of my content about {topic}. What are you struggling with the most about {topic}? I’d love to help!

Sincerely,

{Your name}

How to Use this Email Template

Let’s walk through how to use this template to build your blog. The goal here is to do this activity quickly so you can get the most for your website in minutes and get on with the rest of your to do list.

  1. Find leads with social. This step is all about finding people who already care about your content—they might be people who have pinned your articles from your website, followed you on twitter, or shared your links on any number of social platforms. These people are qualified leads—you’re not emailing the out of the blue. They already have interacted with you in some manner. They might not know that yet, especially if they were just repinning, but this email serves to further that relationship.
    For this example, I’m targeting someone who recently followed me on Pinterest that I know already follows me on Twitter. Clearly, he’s aware of who I am and spending time getting to know him better is worthwhile! This should take you less than a minute to figure out who to target.
  2. Find their email. In most cases, you’ll be able to quickly tell if you can get in touch with someone or not via email. Do this step quickly so you’re not wasting time.
    I quickly clicked through to his website and found he has a contact form. It’s better if you can get an email address but they’re not always out there. That’s okay!
  3. Figure out who they are. You’ll need to click around their website, look at their about page, and quickly make some assumptions about who they are and their goals. What do they want?
    In my example, my targeted lead is someone who has a business website to teach entrepreneurs how to be rich. It needs a lot of work—so he’s probably at the beginning of his blog building journey. I notice an interview with a blogger I admire on the blog and quickly read through it. This took less than two minutes!
  4. Write your email. Using the template above, write a quick email to the target lead and customize it for the information you read about them. This is where you should spend your time—make sure you’re not just sending an email to send an email. Make it count!
    I wrote the target lead an email that highlighted what I learned from his blog interview and how I feel about that particular issue the interview addressed. I thanked him for following me on so many social media channels and opened up discussion by asking him how I can help him make is website convert more leads.

And that’s it!

Not everyone will email you back but it’s likely they will—people like when you interact with content. Be sure to carry on the conversation by asking questions. It’s about a relationship, not a one-off email.

How to Create a Lead Magnet: Video

This week on the Build Your Blog Vlog, I’m answering a question from the Google + group from Nikki Spencer. Nikki asked about how to create a great lead magnet for her new blogging project. Watch this week’s video and don’t forget to like it on Youtube if it helped you!

Video Transcript:

Hey bloggers! Welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from discussions in the Build Your Blog Google plus group and via e-mail. You can join the Google Plus group and get in on all the blog building action by using the link below.  

This week’s question comes from Nikki in the Google Plus group. Nikki recently started a lifestyle blog for moms with two other women and they’re only about 15 posts into their project. I mentioned in the Increase Your Bloglovin’ followers video that email lists are better to turn readers into converting customers and that lead magnets are a great way to build an email list. However, Nikki doesn’t think they have enough blog posts for an ebook. Nikki asks:

What are some other things that we might be able to offer as an incentive?

What’s Holding Back an Amazing Lead Magnet

If you’ve been blogging for any amount of time, you’re probably noticed that opt-in freebies are a great way to wiggle your way into someone’s inbox. In industry speak, these are called lead magnets.


It’s not an easy task to create a successful lead magnet. I’ll tell you, I’m the perfect person to talk about failing to build a lead magnet. I set out with plans to create a lead magnet for my business before it even officially launched as a way to have clients ready and waiting. My business is nearly three months old and I’ve just launched my first lead magnet two weeks ago!


If you’re anything like me, you might not know where it start or what direction to take. You might have no idea what you can offer your audience. It’s not okay to let these things stop you using a highly successful lead generating tactic! You’re doing yourself a huge disservice by not creating a lead magnet.

Let’s break down some of those barriers we’ve set up for ourselves and get to making lead magnets, shall we?

Knowing your audience

The key to a great lead magnet is answering a pressing problem your audience has right now. Lead magnets wet the appetite with a small solution and ask for leads to think about a big solution you offer. Do you know your audience well enough to create a good lead magnet?

Fear of underserving our audiences is a block we set up against lead magnets. But you’re sharing other content, right? You’re assuming that you know your audience well enough. Why think of a lead magnet any different?

The key to a successful online business, not just a successful lead magnet, is to know who your audience is and what they want. Think about what your ultimate goal is for your audience and that can help. It might be losing weight or even enjoying life more.

Nikki’s blog is new but that doesn’t mean she doesn’t know her audience. She created her blog because she saw a need and decided it needed to be filled. Nikki, what’s your ultimate goal for your audience?

Answering this question can help you figure out what kind of lead magnet content is right for your audience. 

Holding Something Back

Another block many people have for creating lead magnets is that it feels like they’ve giving away something for free that they should be expecting money for. While there is a lot of truth to that, the point of a lead magnet is to create a relationship of trust with audience members quickly and push them to consider your services or products or to turn them into brand loyals.

If you lead magnet is perfect for your audience and they find it highly useful, they’ll turn to your other content and offers expecting the same usefulness. 

The ideal lead magnet helps solve a small thing with instant gratification but not give away the goose. It should be one small baby step to urge them along the path you want them to go—and to reach into their pockets to pony up to have you lead them down the intended path or add your blog to their must-read list.

Think about your audience and what you want them to achieve as that ultimate goal. How can you get them there? What’s a basic starting point anyone can do right now? Guide them through it, show why the rest of your path is valuable, and you’ll be more likely to get repeat business and readers.

Nikki, you might consider making something that helps moms deal with an everyday issue, like feeling beautiful when they’re just plain exhausted by creating a graphic they can print and hang on their mirror. You don’t have to go with an ebook—you need to go with a lead magnet that will answer an immediate need with instant gratification that shows the value of the rest of what you’re offering.

To get your started, tell me in the comments, what is your ultimate goal for your audience?

You can always join the G+ group to ask questions or send them in via email at info at bearandbeaglecreative.com. Thanks so much for watching and until next time, Keep Blogging!

10 Ways to Find Blog Inspiration

There are thousands of ways to find blog inspiration—but it’s one of the most common questions I’m asked. How do I find inspiration for blog posts? Since I write for a lot of different places every day, keeping inspiration high and time spent frustrated is important. I don’t have time to spend wishing a great idea will strike. I have to create them on demand.

Read more “10 Ways to Find Blog Inspiration”