How a Local Business Increased Leads by a Third with Google Ads

How I Helped Conway Counseling & Wellness

32.3%Increase
in Leads
137%Improved
Conversion Performance
45%Decrease
in Costs per Conversion

Goal: Increase The Number of Leads with Google Ads

Conway Counseling & Wellness was opening new two new mental health clinics. Their main office benefited from great SEO thanks to previous work we did together but they were concerned about having enough business at their new locations. They turned to Google Ads as a way to get instant traffic to their website and new clients while local SEO was building for the new locations.

Result: Created 32.3% Lift in Leads to New Locations

My team and I worked to develop a targeted Google Ads campaign with a minimal spend to increase visibility and awareness of CCWC's new locations as well as produce leads as SEO was ramping up. Overall, the campaign produced a 32.3% more leads for the mental health clinic and supported the successful opening of the new locations. 

Google Ads for Increased Leads

We created a campaign targeting the clinic's ideal customers around their new locations. The mental health clinics saw an increase in leads to appointments as well as an increase in website traffic and brand awareness in the area. 

The campaign produced a 32.3% lift in leads and 7.84% conversion rate. Our campaign performed 137% better compared with the 3.3% conversion rate industry average for medical & health businesses. As well the campaign had 45% decreased cost per conversion versus industry averages.

SEM Services:

  • Google Ad Campaign Creation
  • Google Ad Writing
  • Landing Page Creation
  • Campaign Management

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