You might have noticed there have been far fewer posts recently than in the past here. I’ve changed my posting schedule to post on Tuesdays and Thursdays, rather than four times a week. Why? It comes down to choosing an appropriate posting schedule for your blog and what sort of information should inform your decision.
What Matters in a Blog Posting Schedule
- Consistency of Schedule
Your goal is to have loyal readers who are addicted to your posts and can’t wait for the next hit come publishing time. Why should you expect readers to religiously check your website if you’re not giving them a reason? You should choose a schedule you can stick to every single week, no matter what.
- Consistency of Quality
Posting for the sake of posting is another problem. It’s Monday, you publish on Mondays, you have nothing to say. You publish anyway. It’s not helping you achieve your goal of making something your audience is addicted to reading!
The problem is a catch-22. You must post with the same schedule and quality every time—but it can be hard to do that.
Why I Reduced My Posting Schedule
My goal is to provide actionable blogging tips that help my audience improve their overall online presence on a reliable schedule. I’ve always posted on a M-W-F schedule for all the blogs I’ve maintained over the years, both for clients and myself, so I figured doing the same here would be fine. I later decided to add in a weekly Vlog on Thursdays. I was posting four times a week and spending at least 10-12 hours each week on creating that content.
I spent huge amounts of time ensuring content was up to my standards. Each post took a great deal of time. But there are only so many hours in a day, and I found myself struggling to fit my own content in with that of my clients. It meant a lot of late nights and sometimes less billable hours than my goals.
Analyzing my numbers showed another problem. My content wasn’t getting the attention I required for the investment of time I made.
I decided that my posting schedule wasn’t reliably bringing in the attention I wanted and I needed to work harder on promoting my posts and blog. But I had no time to do that!
Scaling back my posting schedule was the only option to turn my blog into a success.
What I’m Doing with a Less Intense Posting Schedule
Instead of spending 10-12 hours producing content each week, I’m spending about 3-4 hours. On top of that, I’ve increased time spent getting links back to my content and website by writing articles for other websites and building stronger relationships with other bloggers for 2-3 hours each week.
Think about it:
- 10-12 hours for Google organic search and limited social shares
- 5-7 hours for Google search, referrals, and increased social shares
Which would you pick?
Instead of posting four times a week, I’m posting twice a week, writing one article for another blog, and starting conversations with other bloggers that build social influence using less time. Talk about a better strategy!
The Secret of Blog Post Schedule Success
You’re probably wondering “How does that work? How is she still not scrambling to post reliably?”
The biggest secret to creating high quality content on a regular schedule is doing it in advance.
The more time to you have to step back from your content, the more relaxed you can be about perfecting it, the better your content will be. My biggest secret is writing posts at least a week in advance. This gives you a great buffer for those times when you just can’t write something amazing. Because, really, no one can be awesome all the time, right? So plan in wiggle room!
How to choose your blogging schedule:
- Take a look at what you’re doing now and the results you’re seeing. Does Analytics justify the time investment?
- If you analytics are missing the mark, figure out why. Is your content not up to par? You’ll notice this with a low on-page time on number of pages per visit. Are you not doing enough to promote it? Your analytics show your traffic isn’t coming from consistent sources or only comes from one or two places. How can you fix your blog’s problem?
- Make a plan to correct the issue. If you’re having trouble creating great content regularly or need more time to promote it than you could dedicate to it now because of your posting schedule, change how you spend your time.
- Try it for size and see how it works. Give it a few weeks and analyze the changes in your numbers. Did it make a positive impact? Did you numbers drop? Why? Should you continue with your new schedule?
How often do you post on your blog? Do you feel you’re consistent in schedule, content quality, and promotion? Tell me in the comments!