Google Ads Articles

Looking for Google Ads tips that can help you improve your campaigns and performance? After years of managing Google ads campaigns, I wanted to share some less common tips for using Google Adwords that are often overlooked.

If you’re thinking about trying ads for the first time, however, the “it depends” kind of anwer isn’t super helpful to figure out if Google Ads is right for your business and how much Google ads will cost. Let’s dig into how Google Ads costs work, what you can expect, and how to actually figure out what you should be spending on Google Ads.

You started a Google Ads campaign—and then crickets. Nothing happens. You don’t get a flood of traffic and you’re not getting more customers. So you find yourself asking: Why aren’t my Google Ads working? This happens a lot more than you’d expect for new advertisers on Google’s ad platform!

It’s easy to get burned by someone who doesn’t know what they’re doing with Google Ads, so making sure that who you hire to manage your Google Ad campaigns knows what they’re doing is essential. But it can be hard to know how to hire someone for a job you know almost nothing about.

Seeing lackluster results from Google Ads? Improving your Google Ads conversion rate may be the secret towards more effective Google Ads campaigns for your business.