Video Tutorial: Enable Demographics & Interest Reports

You’ve probably heard me talk about Google Analytic’s Demographic & Interest reports in the past. It’s a super easy process to enable these reports on your website. All you need is access to your Google Analytics code, your Google Analytics account, and the ability to change your privacy policy. You can do this task in about 15 minutes and get lots more information to help you better serve your audience.

How to Enable Google Analytics Demographics and Interest Reports Tutorial

Hey guys and welcome to the Build Your Blog Vlog. I’m Kim Herrington of Bear & Beagle Creative. Every week I answer blogging questions sent in by readers, from our Google Plus group, and ones that folks just ask me. This is one that folks have asked me a lot.

How do you actually add demographics and interest reports to your Google Analytics?

If you’ve ever gone into your Google Analytics, if you look down here on the left hand side, you would have noticed Demographics and Interest reports. If you’ve ever taken a look at them you’ve probably seen this. There’s normally a blue button here that you can click enable.

You actually have to install these reports and add a one line of code to your analytics code to get Demographics and Interest reports.

Adding the Demographics Code to Google Analytics

To do that, if you’re on this page, you want to click learn more about the code. It’s going to take you to a Google help page. You want to check your code first and see what kind of code you have. Today we’re going to be working on a website I’ve just launched. There’s a place in their theme that adds the analytics code to the header.

If you look at your code you’ll notice that it’ll say different things in it. This one says analytics.js which means that it’s the universal analytics code. If you see ga.js you probably want to update to the universal analytics code because you get better tracking.

The one line you have to add is just right here in bold. Highlight and copy it. Then to add it, you just want to edit in between the two GA commands that are here in between your tracking code number and send. Go back to the analytics code and just add a line and paste it in. And that’s it!

I add spaces because I want it to be on the same line but you don’t have to. Then simply save changes.

If you have your analytics code somewhere else, you might not have it in your theme, you might have had to add it to your header tag. There are all kinds of different places it can be your site. You want to find it and just add that one line.

Updating You Disclaimer Policy for Google Analytics Demographics Reports

The next thing you need to do is add to your disclaimer policy some information that Google requires. It says here you need to update your privacy policy. If you click through to that, it tells you all the different information that you need to include.

If you’re looking for a good way to make a disclaimer and privacy policy, I have a great post on my blog that you can use. Here’s the privacy policy that I’ve created for Ace Archers, Inc. which is this website, That’s pretty much all the information you need to include there.

Again, if you need this text just go ahead and hop over to that blog post that you’ll see pop up here. That will be the information you need to add. Once you’ve taken those two steps, we’re going to go back to Google Analytics.

Validating Your Google Analytics Tracking Code

Click validate tracking code. Sometimes it can take, you know, up to 24 hours. You just want to check to make sure you put it in the right spot. Hit save changes. Sometimes you need to actually activate it by going to the website and executing the code. This is their brand new website.

You can click around a little bit so it loads the analytics code a couple of times. Doesn’t really matter where you go to. Let’s try validating the tracking code again. See unfortunately, sometimes it takes some time.

It says “Note:if you made this change in the last 24 hours, you can wait and try later or skip validation.” We’re going to skip validation because I know that I’ve done it right. If you want to wait, just go ahead. You want to test out your Analytics by clicking around to pages. It does take a while for this information to appear. It’s just not coming in yet. But if you trust Analytics it will appear after a while. You just need to give it some time.

What are Google Analytics Thresholds?

If you’re wondering, if you’re looking at your reports and see this “Some data in your reports may have been removed when a threshold was applied” that has so with they want to make sure you can’t tell who the individual is that’s looking at the website. They want to keep people’s person and private identities safe.

Because I’m the only one who has looked at it, it would be very easy to tell that it’s just me based on the location information and demographic information. That might also be why your data isn’t appearing.

When you’re testing it out, you want to give it a couple of days usually. Check back every so often to see if it’s started to work for you. When it does start to work you’ll see some information here in the Demographics and Interest Reports. You’ll be able to use that to find out more about your users.

That’s all for today. If you ever want to find out more about blogging tips you can join the Google Plus group that’s listed below this video. You can also send in your questions to info at bear and beagle Until next time, Keep Blogging!

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