Paul’s website saw massive traffic increases from SEO services in just 8 months. Two years later, rankings still drive traffic and sales.Read the Case Study
Growing your business with SEO requires an in-depth understanding of how search engines work today and how SEO can fit into overall marketing strategy to produce meaningful results. Improving your search result rankings requires more than simple keyword optimization strategies—and your SEO strategy should take that into consideration.
My search engine optimization services are structured as a monthly retainer that provides a complete SEO service package, including on-page SEO services, technical SEO, off-site SEO, and digital PR.
Hand off your SEO to a trusted SEO expert and start building the foundations for success with improved search engine rankings.
I start off my work by getting a clear picture of your biggest challenges and issues that need to be addressed on your website and online presence with a comprehensive SEO audit. Based on the audit, I’ll develop a set of improvements that are the most influential to your rankings.
We create a plan together that prioritizes your biggest business goals and make a path towards success with SEO. Each step of the way is outlined so you know to expect and SEO work has built in accountability from the beginning.
SEO expert services should incorporate competitor research and monitoring because rankings are relative to your competition. I use competitor information to inform your SEO and overall marketing strategy in addition to keeping tabs on industry trends in your niche.
I develop a list of target keywords that align with your business goals to work on improving rankings for your website. You’ll also know where you stand with keyword rank tracking and reporting and there are no limits to the number of keywords we’ll work on.
Improving your website’s keyword optimization and content is one of the first things to improve to increase rankings. I’ll work to improve your website’s on-page optimization and create improvements on a page-specific basis.
As a skilled website developer, I bring additional knowledge and experience to improve technical optimization. I’ll optimize your website for technical issues that could be negatively affecting your rankings.
Content marketing is a powerful strategy to improve rankings and drive traffic from ideal customers. I’ll create a unique content strategy for your goals and use SEO copywriting techniques to create high ranking, high converting content.
We’ll work together to develop high quality backlinks that influence your business’ rankings and earn organic media mentions. I focus on digital PR strategies to build authority and brand awareness as well as use backlink monitoring to maintain backlink quality.
I’ll also work on improving your website’s overall authority and relevancy by creating optimization improvements with internal structuring and content reorganization to improve rankings, help prevent keyword cannibalization, and direct site visitors to convert.
Each month, I give you a data-focused report on the progress of your rankings and impact on your conversions and leads. We’ll check in during a monthly meeting to assess your campaign’s success, get feedback on progress, and address challenges and changes.
We worked together to triple Sarah's revenue in three months, increase her traffic by 325% and set her up for a big business transition.Read the Case Study
During our work together, you’ll be able to hand off your SEO and content marketing to a team of experts with little management required on your end. While each process is unique to each client, I generally follow this process.
Kick Off & Strategy Development
We start off with an initial kick off call to talk through your biggest business goals and how SEO will impact your success. I get to know your business, including your customers, sales processes, current challenges, and market positioning. From there, I’ll dive deep into SEO research to develop an SEO plan specific to your unique goals based on an SEO audit, competitor analysis, and content gap analysis.
Discuss the Plan & Make Changes
Once I’ve developed a strategy and month-by-month plan for work that will help reach your goals, we’ll go over the plan together so you know what to expect throughout the process. You’ll have a clear understanding of what work will be done, what feedback I’ll need, and what to expect.
Monthly SEO Work
Based on the production calendar, my team and I will get to work implementing your unique SEO plan. As we work on your SEO, we may make changes to the plan as rankings start to improve and we achieve specific goals throughout our work together. After the initial kick off and plan development, most clients spend 2-3 hours per month managing SEO with routine check-in calls and approvals for content.
Monthly Reporting & Accountability
Each month, I’ll deliver a report about your most important metrics for rankings and traffic improvements aligned with your business goals to give you a high-level picture of what’s working and what progress is being made. We’ll check in on a monthly call to discuss progress, business information, and sales. Throughout the month, I’m available to answer questions and provide expertise too.
We worked together to reorganize Sue's content that helped her get a handle on her SEO and seek out new opportunities.Read the Case Study
Managed search optimization services are best for clients who want to take a more hands-off approach to SEO and rely on the expertise of an SEO professional to take care of their organic search marketing for them.
SEO optimization services are generally right for you if:
My clients love that they can check in once or twice a month with me to get a high-level picture of what’s going on with SEO and focus on the results of increased leads and sales. They also love that they don’t have to keep up with the constant changes in the SEO industry and know they have a trusted partner to rely on for the long term.
Ongoing SEO services are typically the best fit for companies that are in competitive niches and need ongoing support to build and maintain rankings. While there are some SEO strategies and niches that don’t require continual SEO improvements, that is becoming increasingly rare as more businesses invest in digital marketing and SEO.
If you’d rather create your own content and implement your own SEO strategy but want a roadmap to do that, my One-Day SEO Roadmap is probably a better fit. If you need help with a specific SEO issue or want to have your team implement SEO, SEO consulting is likely what you’re looking for.
The cost of search engine optimization services varies depending on the complexity and amount of the work being done every month. I focus on offering affordable SEO packages that are priced to be accessible to most businesses.
My SEO services start at $1,500 per month and include the basics that most small businesses need to start ranking for target keywords. Larger businesses tend to spend more per month on SEO. I also offer discounts for combined services with Google Ads consulting to give my clients a complete search engine marketing package with paid and organic strategies.
The more difficult your niche and competition, the more investment you’ll have to make for SEO to be successful—regardless of who you work with. SEO services pricing and pricing models vary quite a lot across providers but options aren’t always comparable so be sure to ask questions about what you get, who is doing the work, and what results you can expect when comparing SEO pricing.
I require a minimum of a 6-month engagement for most ongoing search engine optimization services. Most of my clients, however, end up staying with me longer than the minimum time frame because they see a return on their investment in working with me.
On average, my clients tend to work with me for a few years as their SEO service provider because they’re extremely satisfied with the results they get from our work together. I still work today with some of my first clients!
I’m proudly based in Arkansas and my team is in-house. Throughout our work together, you’ll interact directly with me and occasionally with members of my team. Each member of my team was trained by me on the best practices to produce quality SEO services and work is completed under my supervision. One of my core business values is that my SEO services are high quality for my clients and I believe that comes down to having a great place to work for my employees.
Not all SEO services are designed that way and many outsource SEO work while charging a premium to you for low quality work. Ask who will be actually doing the work and what supervision is like throughout the SEO services process—what you learn might surprise you.
Yes, I do! I offer local SEO packages that emphasize the most important ranking factors for local Maps rankings and localized search results. The tactics and strategies are very different from national SEO and I offer a different set of services as part of my local SEO service packages. Pricing also starts at $1,500/month and includes a similar offering to the above services, with the addition of Google My Business optimization, reputation management, and review cultivation services.
To give you a better understanding of what SEO services I provide on a monthly basis for clients, here are some more in-depth explanations: