Off-page SEO is the practice of optimizing your website to rank higher in search results by taking actions off of your website. Typically, it focuses on three parts:
- Links from other websites to yours
- Mentions of your brand
- Social media shares
Off-page SEO is how search engines judge your site in comparison to the internet at large; it’s one of the two parts that go into SEO. It focuses on making your website rank higher based on your website’s perceived trustworthiness and authority overall by outside sources. Also called Off-Site SEO, this part of SEO is often considered the most important part of ranking well in search engines.
Most of off-page SEO centers on building relationships with others in your niche and market.
What does Off Page SEO include?
Off-page SEO is the process of working to gain links, brand mentions, and social proof that your website is valuable. Unlike on-page SEO, off-page SEO is less within your control as as business and website owner and is harder to make progress on.
The types of things that go into off-page SEO include:
- links to your content from reputable sites
- directory listings of your business information
- brand mentions that are linked to your website
- brand mentions that aren’t linked to your website
- reviews of your business on reputable review sites and business profiles
- social shares and bookmarks of your website content
Why Off-Page SEO is so important
Off-page SEO isn’t just the thing that proves to Google your website is legit. It’s also largely the same things that sends the right audience to your website from other non-search engine sources!
For example, if your brand is positively featured in a local online publication, that helps qualify your website in Google’s eyes even if your site isn’t linked. But positive brand mentions also help your brand build a strong reputation and get more site traffic—and clients!
Google ranks websites higher because they are useful to the people who use their search engines. As part of that, Google is looking for the best websites to send traffic to but machines aren’t as good at understanding all of the subjective parts that go into a good reputation or business. Instead, Google and other search engines rely on how your website is perceived at large through links and brand mentions to understand your site’s position in the larger market niche.
The point of off-page SEO is to help your website build traffic from search while building a strong reputation online and offline.
Don’t forget, off-site SEO is often rated the top ranking factor! While it’s easy to spend all our time working on on-page SEO, off-page SEO has the most power to help build your business and traffic.
But without great content, it’s much harder to build a good online reputation and gain links back to your site—so don’t neglect creating really awesome content that is worthy of links!
Why you need to focus on off-page SEO
The importance of off-page SEO comes down to one fact – Google doesn’t want to rely solely on what you say about yourself.
Unless others are telling Google what you’re all about and why your site is important, Google probably isn’t going to take your word for it.
Creating great content can help you build traffic but unless you gain links to it, you’re probably not going to see the most traffic possible from your work. Doing the bare minimum of off-page SEO can give you a big traffic boost!
Taking some time to focus on your off-page SEO, even just a little bit, can pay big dividends when it comes to growing your website traffic.
Benefits of off-page SEO
The benefits of off-page SEO go far beyond the reaches of Google. It can also help you establish a growing business with a strong reputation that positions you as a leader in your niche.
There are three main reasons there are three main benefits to off-page SEO.
Number 1: Doing Off-Page SEO Helps you Create Relationships
Building website traffic is much easier when you have others to help you. Using some old fashioned networking and PR techniques can help you piggy-back off of other’s successes to build your traffic from theirs—and help you establish your business in the market as well as create relationships with a new audience.
Number 2: Doing Off-Page SEO Helps Build a Strong Reputation
People like to go to sites and do business with people they feel they can trust. There’s nothing stronger for a business than a glowing referral from a friend. And in today’s world, links and brand mentions from websites people trust are one of the top ways potential customers find your business or website.
Without working on off-site SEO, you might miss out on a large part of the market because they’ve never heard of you before!
When you work on off-page SEO, you’ll start to raise your profile and help position you how you want to be seen.
Number 3: Doing On Page SEO Helps You Get More Traffic
Above all, doing off-page SEO can help you get more traffic to your website. And not just from search engines!
If you have links and brand mentions from reputable sites, you’ll not only tap into that audience but it will help increase your search engine rankings. Raising your website up in rankings can send boatloads more traffic than a single link from a news publication that is short-lived. Off-site SEO can have a lasting effect from just a handful of really great links!
What are off-page SEO Factors?
The factors that go into a good off-page SEO are endless but generally we look at a handful of things to make sure that our websites are being seen as reputable, trustworthy sites in Google’s eyes.
Below you’ll find a list of the top off-page factors and links to my best resources to help you improve your off-site SEO and improve your website traffic from Google. I’m always adding to this list with new articles to be sure to check back or sign up for my newsletter for the latest news in SEO and new articles.