We all know that content is king, value is where it’s at, and that we need to be creative and engaging. But how do you actually do that on Pinterest? It’s just a bunch of images with links, after all. So how do you ensure that every single pin you add to your boards is going to bring in new followers and new readers to your blog?
Creating value on Pinterest involves a number of steps, a keen eye for branding, and a clear purpose for your social media outlets. Let’s get to it in today’s video.
Creating Value on Pinterest
Today I’m talking about how to create value on Pinterest.
I’m Kim Herrington of Bear & Beagle creative. Every week I answer blogging questions and talk about tips and tricks you can use to grow your blog and start achieving your dreams.
I recently shared about Pinterest’s new Smart Feed and how that affects your blog content shared on Pinterest. The most important thing to know, if you haven’t watched that video, is Pins are now ranked on an algorithm that places good pins first in people’s feeds. Good pins are also shared on feeds of individuals who don’t follow the pinner through a new feature called related pins.
As a blogger, you need to capture as much of this ability to get your pins in front of the right people as possible. Making sure that your pins are well ranked by Pinterest is important.
What goes into a “good” pin
Pinterest wants you to pin things that are authentic and resonate with your audience. But that’s just the basics. If you want your pins to go even further, there are a few traits to aim for:
- Vertical pins that are longer than they are wide
- Clear images that attract attention and quickly tell a story when show in a small size
- Positive messages that engage and excite
But applying these things can be kind of difficult to understand when it comes to your own blog.
Showing your Personality
The best way to use Pinterest is to show your audience what you stand for and who you are through your pins. Pinterest is a great tool to cultivate a visual identity that quickly explains what your brand is all about. After all, images speak louder than words, right?
Think about your brand and what personality it has. What kinds of images help showcase that brand?
Another thing you can do to show your personality, if it’s hard for you to do, is visually walk through what you can do to help produce results and the value you place on different aspects of what matters to your brand.
Answer needs of Your Audience
Your audience might be really enticed by your Pinterest’s look and feel but if you don’t offer them something useful, they’re going to go elsewhere.
It might be as simple as providing ideas for projects or more elaborate showing them how to use your products and services. Think about what your blog and brand is trying to achieve for your audience and provide a way for them to get there through your pins.
Tutorials are popular on Pinterest for a reason, after all!
Interact with your Audience
Pinterest can seem like a very one-way street. You pin things and your audience might repin some of them or click through. There’s not a lot of direct interaction. But it doesn’t have to be that way!
I’ve been experimenting lately with using Pinterest comments to engage qualified leads.
Qualified leads, in case you don’t know what that means, are people who are already interested in what you offer. These might be people who are engaging with your pins, for instance.
When someone interacts with my Pinterest account in some way, I’m always sure to thank them for pinning my articles and refer them to my free audience building course. It’s a way for me to capture their emails and prove my worth more than just a pin or single article and starts us towards building a relationship.
You know what? It’s been super effective at getting qualified leads to sign up for my email list and to get others who didn’t even pin my articles to sign up too. They see the comment on the pin in someone else’s feed and click through to the course almost as often.
Think about a way you can better interact with your audience through Pinterest other than just giving them great pins!
I hope these tips help you with your Pinterest account but if you’re still lost, I’m offering a special blog audit service until the end of 2014! I’m only offering 10 of these blog audits that take a look at what you’re doing with your blog and what you need to do to grow. Learn more and reserve your spot before they’re gone!
Till next time, keep blogging.